Bettina Sojo

Mexico +52 55 2537 3509

Bettina has significant experience representing local and foreign clients on corporate transactions involving intellectual property, data privacy, consumer protection and contractual matters. Prior to joining Lawtaem, Bettina worked in two international law firms in Bogota and New York.

She received her Bachelor of Laws from Universidad de los Andes in Bogota (2015), and her LL.M. from New York University (2022). Bettina is a native Spanish speaker and is fluent in English and French. During her free time she likes to do pilates and visit art galleries.

Professional History

Lawtæm 2023 – Present

Mexico City, Mexico


Counsel in data privacy, intellectual property, contractual and consumer protection matters.

  • Assists a recognized social media on daily matters and transactions. Responsibilities include:
    • Draft and negotiation of agreements with collaborators, advertising, agencies and creators.
    • Product review at regional level and risk assessment related with content moderation, consumer protection, intellectual property and data privacy

Dentons US LLP 2022 – 2023
New York City, United States

Foreign Associate

Foreign Associate in the intellectual property and technology practice.

  • Prepared take-down notices for trademark and copyright infringement for leading technology corporation.
  • Managed global intellectual property portfolios for clients in the media, entertainment and technology fields.
  • Conducted trademark clearance searches and prepared risk assessment across multiple jurisdictions.

Holland & Knight 2016 – 2021
Bogotá, Colombia


  • Assisted a multinational company Data Protection Officer during six months on day-to-day privacy-related issues. Led the negotiation and drafting of international data transfer agreements. Drafted and reviewed privacy policies, privacy notices and consents for the collection, processing and transfer of personal data.
  • Advised national and international clients on e-commerce regulations and compliance of advertising materials with local consumer protection laws. Drafted and reviewed websites’ terms and conditions.
  • Obtained clearance in pre-merger notifications filed before the Antitrust Authority for clients in the media, chemical and hospitality industries.
  • Negotiated and drafted a joint venture agreement for the development of a software involving artificial intelligence for leading international client in the coffee industry.
  • Negotiated and drafted trademark license agreements involved in a USD $185 million purchase of assets of a leading Colombian shopping center, acquired by the largest real estate asset manager.
  • Assisted a U.S. mass media company on a dispute regarding copyright ownership of audiovisual works against largest television and media conglomerate in Colombia.
  • Permanent advisor of clients in the food, fashion, sports and technology industries on transactional and litigation matters involving trademarks, copyrights and unfair competition.


Master of Laws (LL.M.) – 2022
New York University School of Law

Bachelor of Laws (LL.M.) – 2015
Universidad de los Andes Law School
Study Abroad: Paris X-Nanterre University, Paris, France, Spring 2013